Paul Stuart

PAUL STUART - A Hi-End Fashion Retail Site

SCOPE OF WORK
Re-design an e-commerce site for AGA. The Interface parameters had already been defined.

PROCESS
The all white catalog-like site designed by AGA had to be redesigned to fit the client's vision of how his brand is being positioned. After taking digital photos at the upscale clothing store located in mid-town Manhattan, the design process became evident. The photos were used to convey brand identity, color-scheme, and inspiration for the design process.

PAUL STUART - A Hi-End Fashion Retail Site
SCOPE OF WORK Re-design an e-commerce site for AGA. The Interface parameters had already been defined. PROCESS The all white catalog-like site designed by AGA had to be redesigned to fit the client's vision of how his brand is being positioned. After taking digital photos at the upscale clothing store located in mid-town Manhattan, the design process became evident. The photos were used to convey brand identity, color-scheme, and inspiration for the design process.

PHOTOGRAPHY