SCOPE OF WORK
The New York Times developed an online advertising tool where users and groups can post classified ads. Once the site was ready to launch, the Marketing team decided that the site did not work seamlessly with their brand standards and marketing collateral. They were pitched by different designers to carry out the redesign. Being the successful candidate, the site was redesigned within the IA constraints already in place by CMS. The scope of work also included promotional ad banners that worked hand-in-hand with the site redesign.
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