Advertising Educational Foundation

AEF.com, Advertising Educational Foundation

SCOPE OF WORK
AEF is a non-profit foundation focusing on educating and expanding the knowledge about how advertising is created, how it works and what it contributes to our social and economic life. AEF is supported by ad agencies, advertisers and media companies.

The goal of the redesign was to repackage and enhance the brand and to acquire a younger based audience. After a usability study amongst students and teachers, the outcome of the site redesign was a complete success.

To further the brand; newsletters and Yahoo Flash ad banner were created.

AEF.com, Advertising Educational Foundation
SCOPE OF WORK AEF is a non-profit foundation focusing on educating and expanding the knowledge about how advertising is created, how it works and what it contributes to our social and economic life. AEF is supported by ad agencies, advertisers and media companies. The goal of the redesign was to repackage and enhance the brand and to acquire a younger based audience. After a usability study amongst students and teachers, the outcome of the site redesign was a complete success. To further the brand; newsletters and Yahoo Flash ad banner were created.